Published: Thu, 10 Jul 2025 04:51:28 GMT
Position: Trade Analytics Manager at OLIPOP
Company Overview:
OLIPOP is a mission-driven company that aims to positively impact consumer health through a delicious and nutritious soda. Our CEO, Co-Founder, and Formulator, Ben Goodwin, has a personal connection to this mission and is dedicated to making consumer health accessible to everyone. We are committed to creating products that support health for all and building a business grounded in humanistic values. Join us in our mission to write a new American soda story together, one OLIPOP at a time.
Job Description:
We are seeking a strategic and data-driven Trade Analytics Manager to join our team and help us optimize our trade spend, improve promotional effectiveness, and drive smart, sustainable growth. This role will work closely with Sales, Finance, Marketing, and Revenue Growth Management (RGM) teams to analyze data and provide insights that inform our pricing and promotion strategy across all channels.
Responsibilities:
– Analyze trade promotion performance across key retailers and channels (e.g. Grocery, Mass, Club, Natural, etc.)
– Collaborate with Sales, Marketing, and Finance to evaluate trade promotion effectiveness and make data-informed decisions.
– Develop and maintain promotional ROI models and post-event analytics to measure lift, efficiency, and incrementality.
– Create dashboards and tools to track trade investment, promotion cadence, and pricing architecture.
– Support the RGM team in identifying white space, competitive threats, and performance trends.
– Partner with Sales and Commercial Teams to develop customer-level promo strategies and align on tactics for profitable growth.
– Work cross-functionally with Finance and Commercial Planning to establish trade investment guardrails and ensure forecast accuracy.
– Assist in evaluating and implementing future trade optimization tools (e.g. TPM, TPO, AI-based platforms).
– Help shape and refine OLIPOP’s long-term pricing and promotional strategies.
Qualifications:
– 4-7 years of experience in trade analytics, revenue management, category management, or FP&A (CPG experience preferred).
– Strong analytical skills with proficiency in Tableau, Power BI, and/or SQL.
– Intermediate proficiency in Excel, including Power Query, XLookup, VLookup, pivot tables, and macros (ideal).
– Familiarity with syndicated data sources (Circana, Nielsen, SPINS, etc.) and retailer POS systems (Nielsen analysis experience preferred, Numerator ideal).
– Ability to simplify complex data into actionable insights for non-technical audiences.
– Strong communication skills and the ability to collaborate with cross-functional teams.
– Passion for continuous improvement, curiosity, and a proactive mindset.
– Bonus: Experience using (ideally implementing) Trade Promotion Optimization (TPO) tools or offer testing platforms like Eversight.
Reports To:
Director, Revenue Growth Management
Compensation:
$95,000-$110,000
Our Work Culture:
Although we are fully remote, we prioritize staying connected and collaborative. We value thoughtful debate and feedback, and we lead with trust, transparency, and a shared commitment to our mission. Our values guide how we show up for each other, our customers, and our mission.
Values:
– Mission Connectivity: Our goal of supporting human health drives everything we do.
– Indomitable Spirit: We stay curious and inventive, even when things get messy.
– Lead at Every Level: We take ownership and lift each other up.
– Courageous Humility: We are confident in what we know and curious about what we don’t.
– Continuous Improvement: We value feedback and are always looking for ways to improve.
What We’re Looking For:
Success at OLIPOP comes from living our values, staying curious, and finding energy in both the pace and the purpose. We are looking for individuals who:
– Think big, move fast, and take thoughtful risks.
– Thrive in a high-performance, feedback-rich environment.
– Value real human connection and honest collaboration.
– Are excited to build something new and make it better every day.
We are proud to be an Equal Opportunity/Affirmative Action Employer. OLIPOP does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or any other non-merit factor. Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law. Apply link