Published: Mon, 16 Jun 2025 12:51:36 GMT
Position: Senior Marketing Data Analyst at DataCamp
DataCamp is a leading online education platform that empowers individuals and companies to gain essential data and AI skills. With a global reach of over 12 million learners and partnerships with 4000+ companies and 3000+ academic organizations, DataCamp is on a mission to democratize data and AI education for all.
Role Overview:
As a Senior Marketing Data Analyst at DataCamp, you will be responsible for driving our paid marketing strategy through data-driven insights. Reporting to the Marketing Analytics Manager, you will play a crucial role in data quality assurance, marketing channel reporting, LTV estimation, marketing mix modeling, and incrementality testing. Your work will directly impact our marketing decisions and strategies, enhancing our reach and effectiveness.
Key Responsibilities:
• Generate comprehensive reports and dashboards for marketing channel performance, providing actionable insights for optimization.
• Estimate and monitor customer lifetime value (LTV) to guide marketing strategies and budget allocation.
• Develop, implement, and sustain attribution and marketing mix models to link marketing tactics to both short-term and long-term business outcomes.
• Conduct incrementality testing to evaluate the effectiveness of marketing campaigns and initiatives.
• Collaborate closely with marketing team members, data scientists, and data engineers to align data practices and insights with business objectives.
• Mentor and support team members in analytics best practices, raising the analytics IQ of the marketing team.
• Develop and maintain high standards of data quality, ensuring accuracy and consistency across marketing channels.
Qualifications:
• Fluent in AI with a passion for DataCamp’s mission of data literacy
• Proven track record of success in analytics for performance marketing
• 4+ years of experience in marketing analytics
• Demonstrated experience in LTV estimation, attribution modeling, marketing mix modeling, and marketing performance analysis
• Highly skilled in SQL, R (Tidyverse) or Python
• 2+ years of experience using BI Tools (Tableau, Looker, etc.)
• Strong storytelling skills with a track record of presenting to both technical and non-technical audiences
• Strong problem-solving skills, with an ability to come to rigorous and defensible solutions to complex and open-ended problems
• Strong interpersonal and relationship-building skills
• Knowledge of web analytics tracking and tools like GTM, GA4, Adobe Analytics, Heap, etc.
• Hands-on experience with data pipelines via tools such as dbt or Airflow.
What We Offer:
• Competitive salary
• Learning and development opportunities, including a conference budget and external training.
• Flexible hours.
• International company retreats.
• A great team that values diversity and inclusivity.
DataCamp is an equal opportunity employer and is committed to building a global team that represents a variety of backgrounds, perspectives, and skills. We strive to create an inclusive environment for all employees.
Please note that we are unable to provide sponsorship for this role. Apply link