Published: Sun, 22 Jun 2025 14:51:23 GMT
Position: Marketing Analytics Lead
Location: [Company Name]
About Us:
[Company Name] is seeking a highly skilled and data-driven Marketing Analytics Lead to join our team. Our company is dedicated to driving business growth through analytical insights and data-driven decision making. We are looking for a candidate with experience in marketing credit cards through various channels, including Direct Mail, Digital, and Email. This is an exciting opportunity for someone looking to grow in a challenging environment and make a significant impact on our company’s success. The Marketing Analytics Lead will report to the Senior Manager, Analytics & Data Science and work closely with the senior team to drive growth in our marketing efforts.
Key Responsibilities:
– Utilize data analysis, modeling, and dashboard creation to drive business growth and influence key decisions
– Design and implement effective test strategies to measure the success of new marketing initiatives
– Collaborate with Marketing to determine the best customer touchpoints across channels
– Develop dashboards and automated reports with key performance indicators (KPIs) to support data-driven decision making
– Present analysis and recommendations to stakeholders, including marketing and business leads
– Provide technical expertise and oversight, leveraging data and modeling to drive business growth
Qualifications:
– Bachelor’s degree in a quantitative (STEM) field with at least 8 years of analytics experience, or Master’s degree with at least 6 years of analytics experience
– Experience in the financial services or fintech industry
– Previous experience in credit card marketing and analytics preferred, with Direct Mail experience a plus
– Proficiency in SQL and Python, as well as advanced Excel skills
– Experience with cleaning, engineering, and analyzing large datasets
– Familiarity with visualization tools such as Looker, Tableau, etc.
– Business and technical understanding of hypothesis testing, statistical analysis, and design of experiments
– Experience working with Google Cloud Suite (Bigquery, GCS, dbt, AI Platform, etc.)
– Strong attention to detail and accuracy in results
– Effective communication skills, with the ability to present complex data analysis and insights to leadership
– Comfortable working in a fast-paced environment with changing priorities
– Able to work independently with minimal supervision, manage multiple projects, and proactively deliver key analytical projects
What We Offer:
– The opportunity to work with a creative, fun, and driven team on products that have a significant impact on people’s lives
– A fast-paced environment with experienced industry leaders
– Flexible time off, comprehensive health coverage, competitive salary, and paid parental leave
– Wellness benefits, including access to mental health resources and virtual workout classes
– Additional perks, such as Udemy access, childcare assistance, pet insurance discounts, legal assistance, and more.
[Company Name] is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. We encourage and welcome applicants of all backgrounds to apply.
#LI-RC1 Apply link